Online Websites Need SEO
they aren't brochures
About SEO - Search Engine Optimisation (Optimization)
If you are planning to obtain a website through which you want to earn money, it is not wise to use the least costly option. You are better off spending a little extra money and having your site optimized for search engines so that your website can be found more easily by potential clients.
Let's say that you have a business that offers guided wildlife and scenic photographic tours that include accommodation and transportation costs, and you are contemplating either having a new website designed or having your present website rebuilt.
Then comparing a web site to a brochure, you will find that designing and maintaining a website is far less expensive than designing and maintaining brochures.
The cost involved to have 50,000 color brochures professionally designed, printed, delivered and distributed would run about $15,000-$20,000. Of course, you then incur the same costs again 6 to 9 months down the road.
With the same initial amount, a professional website can be created having extensive SEO (which will be explained here later) work, a realistic target of at least 10,000 new visitors each month to your website can be achieved. You can then have 20,000 new visitors plus returning ones when the site is a year old.Your website is available 24/7 for people around the world to visit. Unlike making changes to a brochure, making minor website changes cost $25-$50 each or, if you have a CMS website, you can modify it yourself.
The fees involved to keep a website operational are minimal, averaging about $150 a year for a domain name and web hosting. On the other hand, brochures must be redesigned and reprinted regularly. We would ensure that you have a CMS so that you could make minor changes to the web pages on your own when necessary.
The CMS can have a photo gallery displaying some of your clients, to kindle the interest of potential clients, with flexibility to add more photos if desired.
We would make sure that you understood how to use the CMS.
There could be an online booking system and even a schedule or calendar showing best periods for viewing different types of wildlife, with indicators of availability of bookings for space. These extras can be included right from the start or they can be added later after the site has proven to be successful. In order to suit your particular type of business, it is necessary that a portion of the initial expenditure in creating a website is allocated for customizations.
One of the keys to successful SEO is to continually add fresh content; keeping this in mind, if you have a CMS website, you can add your own pages at will, perhaps including input from clients in the form of testimonials or anecdotes.
You may prefer to concentrate on running your business, leave all the website changes, and page additions to us; you may just want to upload photos. We are flexible and are happy to do whatever best suits your situation. Another idea for adding fresh content to your website is to begin a blog in which you discuss various information that relates to your business. Or create your own web page on which you include anecdotes about past clients.
We are so confident that you will be pleased with our work, we allow you to pay in installments; you can make an initial payment and then pay the balance in regular monthly payments. When you have extra money or when you see how beneficial the site has been to your business, you can pay the balance due; the majority of web designers prefer to be paid up front. We are comfortable accepting payments because we have confidence in our work; we know that the websites that we design will perform well and you will be satisfied.
In summary, if you decide to have a website designed, spend some money on it upfront and have it customized to fit the needs of your business. If your site commands a high rank in search engines for hundreds, even thousands, of keywords and key phrases to direct people searching for services or products you provide, then your business can possibly save hundreds of thousands of dollars over the next five years.
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Articles written by Lynny head of SEO at www.Canzdesign.com
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Articles written by <a href="http://seobycanz.com/">Lynny head of SEO</a> at <a href="http://www.Canzdesign.com">www.Canzdesign.com</a>
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